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David Pesnell, Lead Vocalist of Cutting Edge

(PRWEB) January 09, 2012

In the days of bands requiring high guarantees to perform in concert, with little return on the investment for the investor or corporate sponsor; Cutting Edge, a pop/rock band from Phoenix, AZ is revolutionizing how business is done in the music industry.

It is not unexpected for recording artists to charge $ 100,000 or more per night, but with the new business model being presented by Cutting Edge, the band will forego a guarantee payment per concert and instead the investor and/or corporate sponsor will pay the band $ 50,000 on a monthly basis (a salary) and split the profits on a 70-30 basis at the end of the 2012 – 2013 concert tour. Since Cutting Edge is foregoing their performance guarantee per concert, the cost of each producing each concert has been lowered to approx. $ 15,000 per night. Representatives for Cutting Edge project that even if the band only sold four thousand seats sold at $ 15 each, there is a potential gross profit of $ 60,000 per night and after taxes and building cost, this will leave a potential net profit of approx. $ 30,000 per concert and a breakeven of approx. 1,000 tickets sold. Representatives for the band feel that the band will easily exceed the 4,000 seats sold.

Cutting Edge representatives state that an even more attractive part of this new business model is that the band is offering a 30% across the board participation in all ticket, merchandise and CD sales at the concerts and over the internet. According to Mr. Jeffrey Beals, a former partner of the William Morris Agency, merchandise sales can contribute almost $ 6 profit per seat at a concert, and with an expectation of 4,000 seats being sold per concert, that is an additional profit potential of almost $ 24,000 in merchandise sales per concert or a total potential net profit of over $ 50,000 per concert when combining ticket sales with merchandise sales.    Not a bad profit margin according to the band’s lead vocalist, David Pesnell.

Representatives for Cutting Edge recently projected that for a concert tour under this business plan, the band will need $ 2,000,000 to promote the album and concert tour and that based on only 4,000 seats being sold per concert, the total gross profit from concert tickets and merchandise sales will exceed $ 8,000,000 over the two years period. Representatives state that this gross profit does not include merchandise sold over the internet or other locations outside of the concert.

For the private investor, this business plan gives the investor the opportunity to invest in the music industry with a smaller amount of money, lower risk and a higher return. For a corporate sponsor, it offers much more, including national and international publicity and marketing for the corporate sponsor. All advertising will include the corporate sponsor’s name, the corporate logo can be included on merchandise sold and videos by the band will include a 30 second commercial and product placement. According to Mr. Beals, the band will also give away tickets to employees and/or customers of the corporate sponsor and allow a meet and greet with the band before or after each concert. Finally, Cutting Edge will even allow the corporate sponsor to sell band CDs (singles and albums) and merchandise over their website, drawing fans to the website of the corporate sponsor.

For those who have not followed the band, Cutting Edge has charted several songs over the last 12 years, including “Without You”, “Love Police”, “Every Time I Try”, “Your Love Is My Oxygen”, “She Wore Red”, and “Let Your Body Rock”. In 2011, Cutting Edge made indie music history by debuting two songs (“Without You” and “If The Walls Could Talk”) inside the Top 20 of the Billboard Hot Single Sales Charts. Cutting Edge charted three other songs in 2012.

Mr. Beals and other representatives for Cutting Edge feel that this is the direction that the music industry is headed. In the next 3-5 years, a corporate sponsor will identify a band they feel can represent their company and not only promote the band on a concert tour, but actually may even promote the music of the band in place of a record company. According to lead vocalist David Pesnell, “it is an interesting concept of corporations having bands under contract or on their payroll and utilizing their music to not only generate ties to the corporate sponsors product line, but also to generate a profit in promoting a band while creating product branding for both the band and corporate sponsor”.

Cutting Edge is beginning the process of trying to find an investor, a corporate sponsor or someone to represent them in securing the funds for the concert tours of 2012 and 2013. The business plan by the band is unique and the representatives for the band feel it is the first step in the process that will revolutionize the music industry and how investors and/or corporate sponsors will interact with bands in the future. Cutting Edge can be reached at thecuttingedgeband(at)earthlink(dot)net or at 520-850-2889.

You can read more about the band at the following links:

http://blog.songtrust.com/uncategorized/songtrusts-cutting-edge-hits-billboards-top-20-singles-sales-chart-makes-indie-history/

http://news.yahoo.com/indie-artist-cutting-edge-story-summer-two-songs-070740737.html

http://www.prweb.com/releases/2011/10/prweb8867942.htm

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Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Fort Lauderdale, FL (PRWEB) December 13, 2011

Chris MacDonald’s Memories of Elvis Rockin Birthday Bash is back by popular demand at the Coral Springs Center for the Arts January 7, 2012.

For one night only, Chris MacDonald will lovingly bring back the magic of “the King or Rock-n-roll” in a truly dynamic performance complete with costumes, back up singers, dancers and high-energy concert band. Join us for this Rockin tribute celebrating the life and music of one of the greatest entertainers and pop culture icons of our time on what would have been his 77th birthday. Majic 102.7′s Radio Personality Mindy Lang will be the special guest MC.

35 years ago (August 16, 1977) we lost one of the greatest entertainers and pop culture icons of our time. Are you still lonesome for the energy, charisma and incredible voice of one of the most enduring icons of our pop culture? Then come celebrate the life and music of Elvis Presley, when tribute artist Chris MacDonald presents his Memories of Elvis in Concert Rockin Birthday Bash Saturday, January 7th at the Coral Springs Center for the Arts. Elvis Presley, recognized by TIME magazine as the “Artist of the Century,” has sold more records than any other artist or group in the history of modern music. Even after death, his image and music continue to be loved and celebrated throughout the world. July 5, 2004 was established as the official 50th Birthday of Rock-n-roll commemorating Sun Records release of Elvis Presley’s song “That’s all right Mama”. With recent number ones on Billboard and Great Britain’s charts, Elvis once again proves he is gone, but not forgotten. Keeping the memory alive at countless venues throughout the country Chris MacDonald lovingly brings back the magic of the “King of Rock-n-Roll” with his tribute Memories of Elvis.

Chris’s show is not an overdone impersonation. It is a natural heartfelt tribute to the King of Rock-n-roll. Adding to the authenticity of his tribute, Chris has the honor of being the only tribute artist hired by Elvis Presley Enterprises to perform at Graceland’s Heartbreak Hotel for 7 consecutive years. An energetic and experienced entertainer, MacDonald has also starred in the famous LEGENDS IN CONCERT stage productions in such cities as Branson, MO, and Las Vegas, NV. He has also performed in Concert with Elvis Presley’s original back up group The Jordanaires and D.J. Fontana at the Seminole Hard Rock Hotel and Casino. Not only is the charismatic MacDonald superb in performing as Elvis, this versatile performer has an extensive repertoire spanning from the 50′s through today including contemporary country music tunes in addition to some of his own original music. MacDonald’s solid vocals have also earned him Broward County’s Florida Country Music Association’s (FCMA) Male Vocalist of the Year award and a feature track on The Deuces Wild compilation CD which received the FCMA Best CD of the Year award. Chris has a new original country CD recorded in Nashville entitled No Misconception. All songs on the CD were recorded with harmony vocals provided by the legendary Jordanaires. The songs are available for digital downloads on itunes.com or his website http://www.chriselvis.com.

With this newly updated production,the show will include production numbers with costume changes and songs representing the different stages of Elvis’s incredible career including the 1950′s, the Movies, the 1968 Comeback and the 1970′s White Fringe Vegas Concerts.

For one night only, MacDonald will bring back an All-American Legend in a truly dynamic multi-media performance complete with costumes, back up singer’s dancers and high-energy concert band. Join us for this Rockin tribute celebrating the life and music of one of the greatest entertainers and pop culture icons of our time. Special Guest MC for the evening will be Majic 102.7′s Radio Personality Mindy Lang.

For tickets call the box office at 954-344-5990 or online at

coralspringscenterforthearts.com

Coral Springs Center for the Arts

2855 Coral Springs Drive

Coral Springs, FL 33065

# # #

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

More Billboard Press Releases

Sticks ‘n’ Skins

Los Angeles, CA (PRWEB) December 09, 2011

Alfred Music Publishing, the leader in educational music publishing since 1922 and home to the world’s largest percussion print music catalog, proudly announces the addition of Sticks ‘n’ Skins: A Photography Book About the World of Drumming, by Jules Follett and Lissa Wales, into the Smithsonian Library.

The drummers of Sticks ‘n’ Skins are now among the honored innovators and artisans on display at the Smithsonian Institution in Washington DC. Thanks to everyone’s combined efforts and talents, Sticks ‘n’ Skins takes its proud place on display in The Folklife Center at the Smithsonian.

With the inclusion in the library at the Smithsonian, the Sticks ‘n’ Skins musicians join greats like Mahalia Jackson, B.B. King, Woody Guthrie, Josh White and so many others whose talents made an incredible stamp on the transformation of music in our nation. The addition of Sticks ‘n’ Skins to the renowned Smithsonian Institution ensures the preservation of this work of art honoring some of our greatest drummers.

All the drummers should be congratulated on this well-deserved honor! Their non-wavering dedication to their craft is the reason Sticks ‘n’ Skins exists. The list of prestigious placements of this work of art continues to grow. Sticks ‘n’ Skins is already proudly placed in the archives of the Grammy® Museum, the Rock and Roll Hall of Fame Library, the Country Music Hall of Fame, and the Musicians Hall of Fame.

Jules Follett says the words of a George Strait song best describe the way she feels. “Life is not the breaths you take . . . but the moments that take your breath away. I am so grateful for the support of the entire industry in helping to make this happen!”

Sticks ‘n’ Skins (98-0615282886) is available for $ 75.00 at all major book stores, music retail stores, and at alfred.com/drums.

ABOUT ALFRED MUSIC PUBLISHING

Alfred Music Publishing is the world’s largest educational music publisher. Alfred produces educational, reference, pop, and performance materials for teachers, students, professionals, and hobbyists spanning every musical instrument, style, and difficulty level. Alfred’s home office is located in Los Angeles, with domestic offices in Miami and New York as well as offices around the world including Australia, Germany, Singapore, and the United Kingdom.

Since 1922, Alfred Music Publishing has been dedicated to helping people learn, teach, and play music. Alfred currently has over 90,000 active titles. Alfred represents a wide range of well-known publications—from methods like Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations, and Suzuki, to artists like Led Zeppelin, The Rolling Stones, Bruce Springsteen, Van Halen, Green Day, Michael Jackson, Sheryl Crow, Eagles, Cole Porter, and George and Ira Gershwin, to brands like Star Wars, Harry Potter, Lord of the Rings, Rolling Stone Magazine, and Billboard.

In addition to its own titles, Alfred distributes products from over 50 companies, including Belwin, Daisy Rock Girl Guitars, Dover Publications, DW Drums, Faber Music, Highland/Etling, Kalmus, National Guitar Workshop, Penguin, TASCAM, Ultimate Support, and WEA.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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