
 Food notes: 'Iron' chefs "Less than two years after it debuted locally, "Iron Chef" continues to grow in popularity – so much so that (Jodi) Peterson, the former marketing manager for the Boise Co–op, which started 'Iron Chef in Boise, formed an independent production company to stage the event." Idaho Statesman (Chad Dryden; Nov. 2 2007) |
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 Spotlight: Trailapalooza 2008 "Last year, an event came out of nowhere that drew more than 2,000 people to Bogus Basin. ... Jodi Peterson, owner of Open Space Advertising and creator of the event, explained that mountain bikers, hikers, runners and people who just love the outdoors are invited to attend the celebration and contribute to trail maintenance and development." Idaho Statesman (Apr. 10 2008)
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